Lets's Talk Computers - Apress  June 14, 2003
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Interview on June 14, 2003
Marketing Campaigns     Guest: Merrill R. (Rick) Chapman
Apress publishes titles of the highest caliber for computer professionals,

Apress' "In Search of Stupidity" by Rick Chapman is a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. In 1982 Tom Peters and Robert Waterman kicked off the modern business book era with "In Search of Excellence: Lessons from America's Best-Run Companies". Unfortunately, many of the firms the book profiled, including Atari, Data General, DEC, IBM, Lanier, NCR, Wang, Xerox and others either crashed and burned or underwent painful and wrenching traumas you would have expected excellent companies to avoid. Merrill R. (Rick) Chapman believes that high-tech companies periodically meltdown because they fail to learn from the lessons of the past and thus continue to make the same completely avoidable mistakes again and again and again. His latest book proves the point as it takes the reader on a fascinating and wide-ranging journey from yesterday to today as it salvages some of high-tech's most famous shipwrecks while timely analyses of what happened to hole, damage, and even sink some of the industry's very own Titanics. "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters" is the indispensable book for anyone who wishes to understand what companies do to fail, what they can do to avoid making yesterday's mistakes yet again, and who desperately desires to never ever see their company profiled in a sequel.
Listen To ApressJune 14, 2003 interview

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